FGS Tile and Grout
BRAND AND POSITIONING DEVELOPMENT
FGS Tile and Grout Cleaning & Restoration is a family-owned business specializing in revitalizing tile surfaces, ensuring they look as good as new. They offer tile and grout cleaning, repair, replacement, re-caulking, and natural stone maintenance. They provide high-quality solutions for bathrooms, showers, kitchens, and floors.
Over the years, FGS has grown organically, and I have played a key role in shaping its online presence and marketing strategy. I have developed their brand identity, designed a secondary logo for watermarking and screen printing, refreshed the main logo, and created classic yet straightforward business cards that effectively communicate their services and key business details.
To expand their digital reach, I launched and managed FGS Tile and Grout’s Instagram, Facebook, and YouTube platforms in 2018. I showcased before and after project updates, customer testimonials, and seasonal messages, and have continued to improve the graphics, copy, and strategy over time. In 2021, I revamped their website to enhance its functionality and user experience.
More recently, in 2025, I began implementing SEO optimization strategies across their website, social media, and Google Business Profile to improve their online visibility and lead generation. As a result, their primary location now ranks on the first page of search results, while their second location continues to gain traction.
Website Blogs
Online Content Marketing
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