Jane's Walk
Jane’s Walk Local/Global Communications
In December 2024, I joined Jane's Walk Steering Committee.
Jane’s Walk is a global festival that celebrates community-based city building through free, volunteer-led walking tours inspired by the work of urbanist and writer Jane Jacobs. The Steering Committee includes 12 members from Toronto and around the world who collaborate to guide the local and international efforts of the festival.
As the Communications Subcommittee Lead, I work closely with the Co-Chairs and outgoing leadership to shape the festival’s communications strategy. I lead brand-building, public outreach, and digital engagement efforts, with a focus on accessibility, inclusivity, and local-global alignment.
The following projects highlight my contributions to Jane’s Walk:
Jane’s Walk Global/Local – Brand Guidelines Development
Communications Strategy | Editorial Design | Collaboration
Collaborated with the Jane’s Walk Global Steering Committee to develop updated brand guidelines that support consistency across a decentralized, volunteer-led network. Edited and expanded existing content, refined messaging, and designed the new guidelines document in Adobe InDesign. The result is a clear, accessible toolkit that empowers the steering committee and local organizers worldwide to communicate with greater cohesion, confidence, and impact.
Jane’s Walk Toronto – Event Banner Design
Collaborative Design | Accessibility & Inclusion | Visual Communications
Designed the official event banner for the 2025 Jane’s Walk Toronto Festival. Led a collaborative feedback process with the Steering Committee and local walk organizers, integrating insights on accessibility, inclusivity, and community relevance. The final design reflects the spirit of grassroots urbanism while meeting practical and visual needs for public space use across diverse neighbourhoods and events.
Jane’s Walk Global – Social Media Media Kit
Scalable Visual Identity | Global–Local Collaboration | Canva Toolkit
Developed a media kit for global Jane’s Walk leaders to promote their walking tours across social media platforms. Designed customizable templates in multiple formats (Instagram/Facebook/LinkedIn posts and stories) using Canva, ensuring accessibility for non-designers. Materials were publicly distributed and adapted by local organizers, including Jane’s Walk Toronto, to create context-specific versions, fostering visual cohesion across the global network while allowing for regional flexibility.
Jane’s Walk Toronto – Local Media Packages for Sponsors
Integrated Messaging | Sponsor Engagement | Cross-Platform Visual Assets
Developed tailored media kits for local Jane’s Walk sponsors, complementing the global and local social media toolkits. Each package included curated graphics, promotional images, and suggested copy to support sponsors in amplifying the festival’s message across their own communication channels. Designed for ease of use and consistency, the materials aligned with Jane’s Walk brand guidelines while addressing specific sponsor priorities, enhancing visibility and reinforcing key partnerships.
Jane’s Walk Festival – National & International Press Releases
Strategic Editing | Global Outreach | Urbanism Media Engagement
Collaborated with the Steering Committee to edit and expand official press releases for national and international distribution. Led the dissemination of materials across Canadian press channels and international platforms within the planning, architecture, and city-building communities to strengthen the festival’s visibility and reinforce global narrative.
Jane’s Walk – Social Media Strategy & Content Creation
Instagram & LinkedIn Management | Graphic Design | Performance Analytics
As part of the communications subcommittee, I co-led the strategic development and daily management of Jane’s Walk’s Instagram and LinkedIn channels. I designed social media graphics and wrote audience-tailored copy, ensuring content aligned with community values and brand voice. Through collaborative efforts, we grew LinkedIn followers from 700 to 1,300+ and reached over 70,000 accounts on Instagram. One of my original designs (pictured) reached 13,000+ impressions, 252 link clicks, and 286 reactions. Our recent Mother’s Day post achieved an engagement rate of 8.11% and a click-through rate of 3.24%—well above industry benchmarks.
